04

2021-03

I’m promoting “Yuanliang Youxian” for Shandong.

To mitigate the severe impact of the COVID‑19 pandemic on the sales of Shandong‑made products, enhance the brand visibility of Shandong’s offerings, boost the consumer economy, and increase incomes for businesses and farmers, a large-scale “I’m Selling for Shandong” livestream event was launched on the Douyin platform. Each session lasted three hours, during which six hosts showcased dozens of high‑quality, affordable product lines and agricultural and sideline items, while also offering flash sales at just one yuan and distributing red envelopes to reward consumers.

04

2021-03

Never forgetting to give back to society, “Yuanliang Youxian” has sponsored outstanding students for three consecutive years.

Societal progress hinges on the development of talent, and the advancement of talent depends on the advancement of education. Yet in certain rural areas, many students still face significant obstacles on their educational journey. As a growing enterprise, while building wealth, we must also give back to society—fulfilling our social responsibilities alongside our pursuit of growth. Accordingly, Gao Yuanliang, Executive President of Yuanyang Youxian, has led his team in proactively assuming the responsibility of supporting underprivileged students. They have launched a charitable donation and scholarship program in Xinzhai Subdistrict, Linqu County, Weifang City, Shandong Province, hoping to bring warmth to these children and contribute, however modestly, to alleviating the hardships faced by students from financially disadvantaged backgrounds.

04

2021-03

The 13th Shanghai International Fisheries Expo — “Yuanliang Youxian”

Shandong Zunrun Shengluo Jie and Yuanliang Youxian foie gras are renowned as one of the world’s three great culinary delicacies, and they also serve as China’s primary production base for Landes goose foie gras.

04

2021-03

Shandong Zunrun Shengluojie Flagship Store Opens in Shanghai

Shandong Zunrun Shengluo Jie and Yuanliang Youxian foie gras are renowned as one of the world’s three great culinary delicacies, and the region also serves as China’s primary production base for Landes‑breed foie gras. This morning, at the flagship stores of Zunrun Shengluo Jie and Yuanliang Youxian in Shanghai, resounding gongs and drums heralded the opening, while a dazzling lion‑dance performance enlivened the scene.