SHANDONG ZUNRUN SANROUGEY FOOD CO.,LTD
Zunrunshengluojie Food manufacturer
A modern private enterprise with the most significant scale and influence in China's French Landes goose full industry chain. With a profound heritage and solid foundation, the company's predecessor was the state-owned foreign trade Sanli Goose Industry Co., Ltd. Having been deeply rooted in the goose industry for nearly four decades, the company has undergone ownership restructuring, upgrading, and iterative development, making it one of the earliest pioneers and the most deeply experienced enterprises in China's foie gras industry, holding self-operated import and export rights. Its core business covers raw foie gras, cooked foie gras, gold-bar foie gras, ice-cream style foie gras, and goose carcass and by-product series. It has also expanded its high-end food matrix by processing and selling premium ingredients such as fine caviar, offering high-quality, diverse products that precisely meet the demands of the high-end catering market. With an annual total output value of up to RMB 500 million, the company's industrial scale firmly ranks among the forefront of the industry.
With strong corporate strength and a solid industrial foundation, the company has made a total investment of RMB 200 million, covering an area of 1,000 mu (approx. 66.7 hectares), and currently employs more than 600 staff. Equipped with top-tier modern hardware facilities and a specialized talent team, it has built a standardized production base covering the entire chain. The base features a scientifically designed layout, comprising a Landes goose breeding farm, purebred stock farm, breeding goose farm, commercial goose farming base, standardized force-feeding facility, intelligent processing workshops, and a professional deep-processing workshop for cooked foie gras — covering the entire closed loop of purebred Landes goose breeding, gosling hatching, ecological farming, scientific force-feeding, precision slaughtering, intensive processing, product R&D, and warehousing and sales. By breaking down barriers between upstream and downstream segments, the company has achieved full-process standardization, normalization, and intelligent management — from breeding stock cultivation and ecological farming to intensive processing — building a solid foundation for product quality at the source. Having earned a host of authoritative qualifications and industry honors, the company is recognized as a National High-Tech Enterprise, one of the Top 20 Waterfowl Enterprises in China, a Provincial Key Leading Enterprise in Agriculture, and a Provincial "Specialized, Refined, Distinctive and Innovative" SME. It also serves as the Chairman Unit of the Foie Gras Industry Alliance and the President Unit of the Goose Industry Association, making it the most influential benchmark enterprise in China's foie gras industry.
The company was restructured and established.
We have established a domestic network of over 370 dealers.
Holds 43 patents.
Over 80 varieties across ten major series
Currently, the company has established a comprehensive nationwide marketing network, with over 300 partner distributors, and consistently supplies high‑quality products to more than 15,000 upscale Western restaurants, Japanese eateries, French bistros, and luxury hotels and clubs across China. Backed by its core strengths—authentic flavor, consistent quality, and stringent safety controls—the company firmly holds a leading position in the domestic premium food‑ingredient market. At the same time, it is actively expanding its international trade channels, fostering two‑way synergy between domestic and overseas markets and driving synchronized growth.
Looking ahead, the company will remain committed to its development philosophy of “quality first, innovation-driven, and deep cultivation across the entire value chain,” continuously optimizing its end-to-end industrial system, refining production processes, expanding and iterating its product portfolio, and elevating quality standards, thereby steadily broadening its presence in the premium market. At the same time, the company will proactively spearhead the standardization, premiumization, and branding of China’s goose industry, contributing to the sector’s high-quality growth and maintaining its leadership in the national markets for premium goose products and specialty high‑end ingredients.
Development History
The company has built a diversified product line covering ten major series with more than 80 product varieties, including raw foie gras, cooked foie gras, foie gras pâté gift boxes, gold-bar foie gras, ice-cream style foie gras, foie gras mousse, goose carcass and by-products, and fine caviar. Among them, the red wine & blueberry foie gras alone has surpassed RMB 100 million in annual sales. With their innovative craftsmanship and exquisite flavor, signature products such as the red wine & blueberry foie gras and the ice-cream style foie gras have won favor among high-end customers across the country.
Corporate Honors
Enterprise Qualifications
A comprehensive private enterprise integrating the entire industry chain, from French Landes goose breeding and breeder‑goose management to hatching, rearing, force‑feeding, processing, R&D, advanced value‑added processing, and sales.
Contact Us
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Address:
No. 2888, Xinglong West Road, Chengguan Subdistrict, Linqu County, Weifang City, Shandong Province
Saint Ruijie Official Account
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