Shanghai International Fisheries Expo “Yuanliang Youxian”

Yuanliang Youxian leverages innovative concepts to integrate the world’s premier resources in the high-end food industry, partnering with top‑tier global farms, marine fisheries, and leading experts in aquaculture and cultivation, as well as industry‑leading producers and processors. We adhere to sourcing ingredients directly from their places of origin, uphold master‑crafted production standards under rigorous oversight, and meet the highest benchmarks set by industry leaders. Pioneering cutting‑edge preservation technologies for premium, top‑grade ingredients, we have built our own high‑speed logistics and distribution network, jointly creating world‑class, ultra‑luxury food products. Our mission is to deliver reliable, high‑quality, premium ingredients to tables around the globe.

Shandong Zunrun Shengluojie and the “Yuanliang Youxian” flagship store have opened in Shanghai’s New Area.

Shandong Zunrun Shengluo Jie and Yuanliang Youxian foie gras are renowned as one of the world’s three great culinary delicacies, and the region also serves as China’s primary production base for Landes‑breed foie gras. This morning, at the flagship stores of Zunrun Shengluo Jie and Yuanliang Youxian in Shanghai, resounding gongs and drums heralded the opening, while a dazzling lion‑dance performance enlivened the scene.

While pursuing corporate growth, the company remains committed to giving back by continuously supporting outstanding students.

The development of society hinges on the development of talent, and the development of talent depends on the advancement of education. Yet in some rural areas, many students still face significant obstacles on their educational journey. As a growing enterprise, while accumulating wealth, we must also give back to society—fulfilling our social responsibilities alongside pursuing growth. Accordingly, Gao Yuanliang, Executive President of “Yuanliang Youxian,” has led his team in proactively shouldering the responsibility of supporting underprivileged students. They launched a charitable donation and scholarship program in Xinzhai Subdistrict, Linqu County, Weifang City, Shandong Province, hoping to bring warmth to these children and make a modest contribution to alleviating poverty among students. Upholding the principle of cultivating people as the foundation, we have established a comprehensive support system that places moral education at its core, focusing intently on fostering virtue and nurturing capable individuals. We provide appropriate financial assistance to students from economically disadvantaged families, helping them overcome practical challenges and inspiring them to set ambitious goals. The students who received this support gained not only material aid but also profound spiritual encouragement. Supporting one impoverished student means bringing warmth to an entire family and transforming the life trajectory of that student. The recipients expressed their determination to study diligently, strive to become well-rounded students of both character and academic excellence, cultivate sound values and worldviews, and live up to the expectations and assistance they have received. They pledged to become valuable contributors to the nation and society, while passing on this spirit of compassion to future generations. Meanwhile, Gao Yuanliang of “Yuanliang Youxian” remarked: “This marks the third consecutive year we have supported outstanding students. As we grow, we remain committed to giving back to society, hoping to do our small part to help more students realize their dreams of attending university. We also hope to inspire more socially responsible enterprises to join us in this effort.”

I’m promoting “Yuanliang Youxian” for Shandong.

To mitigate the severe impact of the COVID‑19 pandemic on the sales of Shandong‑made products, enhance the brand visibility of Shandong’s offerings, boost the consumer economy, and increase incomes for businesses and farmers, a large-scale “I’m Selling for Shandong” livestream event was launched on the Douyin platform. Each session lasted three hours, during which six hosts showcased dozens of high‑quality, affordable product lines and agricultural and sideline items, while also offering flash sales at just one yuan and distributing red envelopes to reward consumers.

Shanghai International Fisheries Expo “Yuanliang Youxian”

Yuanliang Youxian leverages innovative concepts to integrate the world’s premier resources in the high-end food industry, partnering with top‑tier global farms, marine fisheries, and leading experts in cultivation and processing. We source ingredients exclusively from their places of origin, adhere to master‑crafted production standards, and uphold the highest benchmarks set by industry leaders. Pioneering cutting‑edge preservation technologies for premium, top‑grade ingredients, we have built our own high‑speed logistics and distribution network, jointly creating world‑class, ultra‑luxury food products. Our mission is to deliver reliable, high‑quality, premium ingredients to tables around the globe.

Shandong Zunrun Shengluojie and the “Yuanliang Youxian” flagship store have opened in Shanghai.

Shandong Zunrun Shengluo Jie and Yuanliang Youxian foie gras are renowned as the top among the world’s three great delicacies, and this region also serves as China’s largest production base for Landes goose foie gras. This morning, the flagship stores of Zunrun Shengluo Jie and Yuanliang Youxian in Shanghai rang out with resounding gongs, while an exciting lion‑dance performance added to the lively atmosphere on site. Shandong Zunrun Shengluo Jie and Yuanliang Youxian officially unveiled their Shanghai regional flagship store. Gao Yuanliang, Executive President of “Yuanliang Youxian,” attended the celebration and jointly witnessed this significant moment! With the establishment of this Shanghai regional flagship store, the company will take charge of market expansion and customer relationship management, operating in Hangzhou and Zhejiang Province.